People don’t see what the big deal is, because they’re not seeing the big picture, which is that this isn’t about any one joke. That’s why, whenever anyone points out how common they are and says, 'Hey, maybe this is contributing to a culture of prejudice,' there tends to be a immediate and furious counter-response of: “Political correctness!” “It’s just a joke!” “I don’t see what the big deal is!” Gay jokes are still so common in American movie comedies that most of them barely register.